In 1983, John Camilleri and his business partner realised that the country needed a specialist toys and hobby shop. They created an upmarket store that quickly gained a reputation for unbeatable service and product range. Within a short time, John bought out his partner and took over all operations.
Today, The Model Shop has 7 outlets located in Iklin, Paola, Luqa, Ibraġ, St.Paul's Bay, Bay Street as well as an outlet in Gozo. The first toyshop opened in 1983 in Iklin and quickly gained a reputation for its unbeatable service and product range. Stocking an impressive range of toys, games, model and hobby supplies, The Model Shop has always been a front-runner in the toy retail business. In 2015 this outlet was completely refurbished and enlarged its retail space to over 650sqm, consolidating their position as the leading players in the toy and hobby industry on the island.
Feeling the need for a top quality toyshop in the south of Malta, in September 2015 they opened their second outlet at Main Street Complex, Paola and only 2 years later, they opened their third toyshop, again in the southern part of the island, Luqa. Both these outlets, provide the same quality products and services as their flagship outlet in Iklin.
In April 2018, The Model Shop opened its fourth outlet at The Duke’s Shopping Mall in Gozo where there is over 180sqm. of retail space displaying their extensive range of brands and products. In December of the same year, The Model Shop opened its fifth outlet, this time in the central part of the island - Ibraġ, which has over 300sqm. of retail space having a wide range of the best brands like the rest of the other outlets. In November 2020, The Model Shop opened a state of the art outlet with over 2 floors and 600 square metres of retail space in St. Paul's Bay.
In April 2021, the seventh outlet was opened at Bay Street Complex in St. Julians.
The Model Shop’s mission is to nurture fun and creativity in every child and to provide products of critical acclaim for the contribution to the child’s learning development through play. What distinguishes The Model Shop from other toyshops, is their excellent service which revives the world of toys, giving their customers an unforgettable experience.